GROUPON: From The Ashes Of A Dead Startup To A Billion-Dollar Company In 2 Years
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While online dating has totally shed the stigma that was long attached to it, speed dating is still largely seen as a last resort for desperate singles who have failed everywhere else in the dating pool At least, that’s what I went into it thinking. I pictured a snaking line of dolled-up girls changing seats at a dinging bell in front of a small handful of awkward, overwhelmed men.
Somehow, that wasn’t it at all. In fact, speed dating may actually be NYC’s best-kept dating secret. Inside, it looked more or less like a restaurant preparing itself for regular dinner service dim lighting, candlelit tables , rather than the morose, clinical vision I had concocted of name tags, clipboards, and other trappings of business conferences.
In Boston, the second-oldest market that Groupon operates in after Chicago , the company counted , subscribers to its e-mails at the end of March. On the day of this writing, Groupon’s over 7, employees offered more than 1, daily deals to 83 million subscribers across 43 countries and have sold to date over 70 million Groupons. Reaching this scale in about 30 months required a great deal of operating flexibility, dating back to Groupon’s founding.
The Point is a social action platform that lets anyone organize a campaign asking others to give money or take action as a group, but only once a “tipping point” of people agree to participate. I started The Point to empower the little guy and solve the world’s unsolvable problems. A year later, I started Groupon to get Eric to stop bugging me to find a business model.
Groupon, which started as a side project in November , applied The Point’s technology to group buying. By January , its popularity soaring, we had fully shifted our attention to Groupon. I’m writing this letter to provide some insight into how we run Groupon. While we’re looking forward to being a public company, we intend to continue operating according to the long-term focused principles that have gotten us to this point.
These include:. We spend a lot of money acquiring new subscribers because we can measure the return and believe in the long-term value of the marketplace we’re creating.
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GROUPON: From The Ashes Of A Dead Startup To A Billion-Dollar Company In 2 Years soon realized The Point was headed toward failure, and fast. to opening in three more cities (Boston, New York, and Washington, D.C.) in a great deal of operating flexibility, dating back to Groupon’s founding.
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